Rich Carter grew up in Oakland, CA listening to his favorite artists daily such as Tupac, DMX, T.I. and Eminem to name a few. He started rapping around age 11 but it wasn't until age 16 he recorded his first song using Mixcraft software. From that moment he knew this was all he wanted to do in life and compete lyrically with the new comers as well as his idols. He has a versatile flow and style being able to rap with wit or switch it up to a more melodic vibe. Definitely a talent to watch out for.